2011 WEBBY AWARD OFFERED to Coldwell Banker...





Only National Real Estate Brand Honored in Website Real Estate Category

PARSIPPANY, N.J. (April 15, 2011) –  The Coldwell Banker Real Estate LLC website, coldwellbanker.com, has been named a 2011 Official Honoree of The Webby Awards, the leading international award honoring excellence on the Internet. The website, developed in partnership with FD kinesis and Bootstrap Software, was recognized as the only national real estate brand in the Website Real Estate category.

In its 15th year, the Webby Awards is now well-established as one of the Internet’s most respected symbols of success, receiving nearly 10,000 entries from 60 countries worldwide.

“We work tirelessly on coldwellbanker.com to keep it an intuitive, informative and enjoyable experience for everyone, and we believe that by providing the right kinds of tools and technology, our consumers can make smarter decisions,” says Helen Galasso, vice president of platform development and eBusiness, Coldwell Banker Real Estate LLC.  “We’re proud of this distinction because it is recognition of our longstanding tradition of innovation and leadership within the real estate industry.”

\Winners were chosen by the International Academy of Digital Arts & Sciences, a global organization whose members include director Darren Aronofsky, Martha Stewart, Huffington Post Media Group President Arianna Huffington, Twitter Co-Founder Biz Stone, musician David Bowie, and Internet co-creator Vint Cerf, Virgin Group Chairman Richard Branson, and R/GA Chairman and CEO Bob Greenberg.

Winners in the website category were selected based on the following criteria: content, structure and navigation, visual design, functionality, interactivity and overall experience. 

Highlights of the Coldwell Banker website include:

  • BlueScapesm -- Unique from other real estate search platforms, BlueScape is an entirely visually-driven way to help “dreamers” find just that – the home of their dreams.  Instead of limiting search options to zip code or the number of bedrooms, users begin the search by rating abstract images with a “thumbs up” or “thumbs down” from landscape scenery to images of snow mobiles and taxi cabs. At any time, they can submit a query and the BlueScapesm technology will identify homes that are a good fit. 
  • Lifestyle Search – Using an intuitive tool bar, consumers can weigh lifestyle factors such as “fun and trendy” against mass transit options, art and music, and even access to golf courses nearby.
  • Affordability Radar -- In any search, a consumer can set budget parameters through the radar on the properties that are shown.  Based on the person’s current monthly expenses, the radar will display the estimated monthly cost of each property, and how it fits into that person’s current expenses each month.

About the Webby Awards

Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including websites, interactive advertising, online film and video, and mobile websites. Established in 1996, the 15th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Expression; AOL; YouTube; Pepsi; Aquent; Yahoo!; HP; Sony Electronics; .CO; Corbis Images; Rackspace Hosting; Motorola; Southwest Airlines; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; Museum of the Moving Image; Behance; Business Insider; Time Out New York; paidContent and The Guardian.


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