Principle 1: Invest in real estate, don’t speculate in real estate
We prefer to invest our money in regions and cities where the economic fundamentals support real estate values over the long term - well in to the future.
Principle 2: Buy for cash flow
Pay close attention and work to maximize your rents and ultimately your profits.
Principle 3: Fish where others aren’t
Don't just follow the crowds. Do your oun research and analysis that location
Principle 4: Check your emotions at the door
Recognize that real estate prices and rents can fluctuate for a variety of reasons that may impact real estate today and into the future, the short term doom and gloom is far more likely to show up as a buying opportunity rather than a sell out.
Principle 5: Keep score…have a goal
Always do your analysis and math based on your goals and your exit strategy. Buying real estate for cash flow with a view to the long term future, gives you the window of opportunity to manage and track results. Set your goal and work backwards from your intended outcome. Always track your results to ensure your plan is working, and be open and prepared to put in small corrections along the way!
Principle 6: Put your money to work
The power of leverage when used wisely makes your money worker harder than you work for your money. The power of appreciation, mortgage buy down, and cash flow combined with rental income exponentially maximizes your investment of the down payment. Add to that your geographic specialization and focus, and you’ll experience how hard your money can work for you.
Principle 7: Believe in yourself
People are conditioned to believe that investing in real estate is really hard work and too difficult for the average Joe Investor — and that real estate investing and money issues are best left to the professionals. But we believe you can do it as well or better than even the most seasoned real investor — and you should have fun along the way. The philosophy, education, analysis, research and leadership of REIN helps you get there. Know WHY you are investing, what results you want to achieve, and know when to stop.