We often work with clients who have unsuccessfully attempted to sell their home with other Real Estate agents. Each time we sit down with a client like this we ask them to tell us a little about their previous experience. Most complaints we hear are not based around what the agent did, quite the opposite; most complaints revolve around what their previous agent did not do. One of the things we hear over and over is "my last agent said that's not what sells homes" . For example when scheduling the first open house the client will say "I've never had an open house, my last agent said "that's not what sells homes."" Well the truth is only 1 to 2 percent of homes are sold to a buyer that came to an open house. These agents don't understand the big picture of selling homes. It is the combinations of all of the specific efforts that come together to sell a home. A flyer on its own does not sell a home, an open house on its own does not sell a home, having a listing on the MLS on its own does not sell a home. The point is, there are many pieces that go into the puzzle of selling a home. It is an agent's job to put all of the puzzle pieces together.
All of the pieces
- July 2, 2009
Licensed Real Estate Salesperson