Apple Munching Makes for Healthier Shopping
Eating an apple before buying groceries may help a consumer make
healthier shopping decisions. This was the finding of three studies on
healthy food purchasing conducted by Aner Tal, Ph.D, and Brian Wansink,
Ph.D . In the research, published in the scientific journal Psychology and
Marketing, 120 shoppers were given an apple sample, a cookie sample or
nothing before they began shopping. The researchers found those that
ate an apple purchased 28 percent more fruits and vegetables than those
given the cookie, and 25 percent more fruits and vegetables than those given
A related study by Tal and Wansink investigated virual shopping decisions.
After being given a cookie or an apple, 56 subjects were asked to imagine they
were grocery shopping. They were shown 20 pairs of products -- one healthy
and the other unhealthy -- and asked to select the one they would buy.
Consistent with the results of the first study, those that ate the apple most often
chose the healthy option.
Please check back, for more informational messages, and remember....
" DORIS OPENS DOORS !"
Doris Halko, Associate Broker, Coldwell Banker PRIME Properties (315) 278-1976