Ken Armstrong

                          Im on your side. The more you get the more I get.

My Objectives Are the Following:

1. To assist in getting as many qualified buyers as possible into your home until it is sold.
2. To communicate to you weekly the results of our activities.
3. To Assist you in negotiating the highest dollar value...between you and the buyer.

The Following are the Steps I take to get a HOME Sold--The Proactive Approach!

1. Submit your home to our  local Multiple Listing Services. 2 MLS systems depending on the Homes location.
2. Price your home competitively...to open the market VS. narrowing the market. Being Honest and Up Front from the Start.  Our goal is to sell your home, not just list it.
3. Add extra VALUE to your home by offering a bonus to the agent who brings in a buyer.
4. We have an Executive assistant who handles all paperwork from lising to closing.
5. Create a VIRTUAL TOUR website. Acessable online this records and tracks activity.
6. Each home gets its own URL website and its own bar code. Example www.4711sabreln.com.
7. Bi-wekly reports are sent to the sellers. Graphs Charts of the Virtual Tour activity. Updates, Communication. As well as saved searches activity.
8. Your listing is on our state of the art website www.coldwellbankerprime.com with at least 18 photos 1024/768 pixels.
9. Promote your home at the weekly company sales meeting within our office.  We have some of the company's top agents in the area.
10. Develop a list of features of your home for the Brokers to use with their potential buyers.
11. Suggest and advise as to any changes you may want to make in your property to make it more saleable.
12. Constantly update you as to any changes in the marketplace.
13. Personally prospect 3 hours per day and speak to 40 people per day looking for potential buyers.
14. Contact over the next several days, my buyer leads, sphere of influence and past clients for their referrals and prospective buyers.
15. Add additional exposure through a professional sign and lock-box that tracks activites...who visited and what time they visited the property is recorded.
16. Send flyers of your home's MLS listing to over 100 real estate agents.Within 48 hours of taking the listing.
17. Whenever possible, pre-qualify the prospective buyers with our lenders.
18. Keep you aware of the various methods of financing that a buyer might want to use.
19. Property marketed 24 hours a day by 800InfoHomeLine.  A prospective buyer can hear about your property anywhere in the United States and Canada at any time.  A message text of the buyer's name and phone number is furnished immediately to Ken secretly while they are listening to the message about your home to so he can follow up with them to their suprise. This is usually done from their car in front of the home & sign.Somtimes the paper or website. They can use thir smart phone to see virtual tours. And use their smart phone bar code reader!
20. NOW DAYS 85% OF BUYERS START SHOPPING FOR THEIR HOME ONLINE!  When we list your porperty it will be advertised on 20 or more websites; www.realtor.com, www.cbprime,com; www.Harmonhomes.com; www.Syracuse.com; www.CNYrealtor.com; www.CNYhomes.com; www.uticaromerealtor.com; www.trulia.com; www.Zillow.com; www.base.google.com; www.realestate.yahoo.com; www.realestate.aol.com; www.cyberhomes.com; www.frontdoor.com; www.homefinder.com; www.openhouse.com; www.riverhomesusa.com; www.lakehomesusa.com and others!
21. Follow-up with salespeople who have shown your home...for their buyer's feedback and response. Report this to sellers.
22. Telemarket and or Door knock neighborhood looking for referrals Who do you know that would like to move into your neighborhood?
23. Sunday ad in the paper when the home is listed in the Syracuse paper. A new ad in the Sunday paper for price adjustments and open houses.
24. Corner post signs at intersections of your street.
25. Assist you in arranging interim financing...if necessary.
26. Represent you on all offer presentations...to assist you in negotiating the best possible price and terms.
27. Handle all the follow-up on a contract being accepted...all mortgage title and other closing procedures.
28. For Kens Clients benefit he wears a drycleaned  suit and tie EVERYDAY. No jeans on Friday.
29. Ken arrives at the office first usually around 7 am.
30. Ken adds energy and enthusiasm even the days he dont feel good.
31. Ken role-plays his scrips and has memorized the scrips so hes not just babbling whatever comes to mind. He knows what to ask buyers to get them to buy. Selling is not telling. Its asking a series of questions that leads to a written contract.
32. Ken is constantly learning how to sell better by reading books on the subject by Great CEO's, leaders, and sales experts. He attends seminars on the subject as well. He never stops growing.
33. TO DO EXACTLY WHAT MY $400 A MONTH COACHING TELLS ME TO DO. TO DELIVER INCREDIBLE SERVICE TO YOU!
34. DELIVER THE CHECK AT CLOSING!

                         DANGERS OF OVERPRICING

• Many potential buyers won't even look thinking it's out of their price range
• Those buyers who do look are shopping by comparison and looking at your home may convince them to make a bid on a different property.
• Since an appraisal is often required in financing a property, it's futile to price a property for more than it's worth.
• Properties left on the market for extended periods of time usually becomes "shopworn", causing many to believe something is amiss.
• Overpricing tends to dampen the other salesperson's attitude, making it less likely to be shown.
• Overpricing lengthens marketing time, and invariably results in a lower selling price than would have been otherwise obtained.