How are you going to sell my home
Cut through the chase...here are the keys-
#1. Price your home correctly...the biggest question here is how do you know what's right? One way is call in 2 or 3 agents and get their opinion and have them explain why they support the price they tell you. Pick the price that makes sense, it might be the lowest or it might be the highest. This pricing conversation must include absorption rate, how long homes are on the market before they sell in your price range. When in doubt, hire an appraiser to give you a price. Once you pick a price, now pick an agent.
#2. Proactive Listing Plan of Action...or what exactly is the agent is going to do to get your home sold. Make sure you know what their plan is because it's to late after you sign a contract to find out they don't use todays tools or techniques to find the home buyers. They need skills, experience, technical ability plus a deep understanding of todays market. *Note to self* if agent tells you in their first breath their marketing includes holding an open house and put in the newspaper, thank them for coming over and call the next agent on your list as fast as you can!
#3. Negotiation Strategy... what happens when you get an offer and how does the agent plan on getting you the most money? Here's the place you can test the agents' ability to negotiate by asking them to cut their commission. Agents who don't value their service wont value your home as well as if they can't defend what they earn, they can't defend your price. Make the agent give you a net sheet based on the "predicated sales price" so you know how much money yoy'll realize at closing.
#4. Closing The Transaction...takes attention to detail, tracking dates, follow up and communication. When interviewing your agents, ask them how many cancelled contracts they've had in the last year and the reasons. This path should get you the agent and sale you seek.