CROWDED HOUSE?

There's no place like home for the holidays, and a new consumer survey from Coldwell Banker Real Estate confirmed that the majority of Americans wouldn't have it any other way. Approximately 39% say their holiday get-togethers include 15 or more family members and friends, and more than half say they stay overnight with their families so they can all be in one household during the holidays. Additionally, the survey of nearly 1,000 people found:

  • 78%  of Americans "deck the halls" by decorating their home for the holidays. The vast majority (67% say they decorate some, without going overboard, while 11% say they "go all out." Only 21% don't decorate at all.
  • Most people claim they've never snooped for presents. 77% of respondents said they have never looked for stashed-away presents before it's time to open them. (Only 23% freely admit to peeking around)!
  • People gather in spots where they can mingle and graze. When asked which room is most used during the holidays (the kitchen, dining room or living room/family room), the kitchen and living room are split almost evenly as the most popular spaces (41% 43% respectively), while 12% said the dining room is the most frequented area.

"Almost everyone has a memory of the holidays that involves being home with friends and family," said Michael Fischer, chief marketing officer, Coldwell Banker Real Estate. "Americans cook and share food, host parties and bring everyone together in our homes. At Coldwell Banker, we recognize that a home is more than just a place to live. This is true more than ever around the holidays."

Recognizing the integral role the home plays for families during the holidays, Coldwell Banker will also launch a new television advertising spot, starting in the days leading up to Thanksgiving. The commercial taps into the excitement of hosting holiday events, as well as the stress and strategy that goes into squeezing everyone into one household. The commercial, titled "Crowded House" features a family devising their holiday game plan to accommodate guests, bring in equal parts of empathy and humor...

Suzanne Dingley

Suzanne Dingley

Licensed Associate Real Estate Broker
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