Coldwell Banker Launches New iPhone App


First National Real Estate Brand to Offer Automatic Notifications of New Listings Through a Mobile Application


PARSIPPANY, N.J. – August 20, 2009 –Coldwell Banker Real Estate LLC today announced the launch of the first-ever international home search application for iPhoneTM and AndroidTM-powered devices.  The Coldwell Banker Real Estate mobile application enables users to easily search for property listings and recent home sales.  The results of these searches as well as the search itself can be saved in a personalized ‘My Coldwell Banker’ account newly created from the user’s smartphone or added to an existing account with by logging into the site directly from the handheld device.  Unique to the Coldwell Banker application, searches that are saved to an app-created ‘My Coldwell Banker’ account will automatically generate notifications of new properties and open houses, alerting the user to updated results right on the device’s homepage. 

Coldwell Banker Real Estate continues to raise the bar on the traditional home search.  To date, more than 200,000 users have viewed Coldwell Banker Real Estate listings from the convenience of their handheld devices. 

“While the desktop computer remains a proven screen, Coldwell Banker recognizes that today’s technologically savvy consumers are also using smartphones to access information on-the-go,” said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC.  “We are committed to improving the consumer experience and will continue to introduce innovative technology such as this mobile application to provide our customers with up-to-date home data the moment they want it and to wherever they may be.” 

Features of the new application include:

  • GPS-based search to locate nearby homes for sale, open houses and recent homes sold
  • Ability  to sort recently sold properties by location, price and sale date
  • Option to view search results in list form or on a variety of maps including street, hybrid and satellite that are marked with “clickable” Coldwell Banker Real Estate icons 
  • Detailed property listings that include images and a slideshow view
  • Direct dial and e-mail functions from the user’s mobile handset to the local Coldwell Banker Real Estate listing agent associated with each property
  • Real-time notifications of new properties and open houses identified through the user’s customized saved searches

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