- 1754 Rt. 9, Parkwood Plaza
Clifton Park, NY 12065
WELCOME TO NEW YORK!
YOU FOUND MY WEBSITE AND ME!
After successfully selling homes full-time for 25 years, I realize that sellers and buyers have some serious decisions to make in choosing a REALTOR to represent them. After all, your home is your most valuable asset and investment. I understand and respect the weight of your decision and take it very seriously. These are some things I would like you to know about me before you make that important decision.
Communication and client satisfaction are my priorities. My business is based upon referral and repeat business and I am fortunate to represent relocation buyers and sellers and those I meet through my website and Open Houses. I cover the entire Capital District and have sold well over 125 million dollars in residential real estate including new construction. I invite you to review my experience.
Honored yearly by the Women's Council of Realtors as “One of the Area's Top Real Estate Professionals
Featured in the Capital District Business Review and the Times Union
National and Local Real Estate Award Winner
ASP – Accredited Staging Professional
CBR – Certified Buyer Agent
CSP - Certified New Home Sales Professional
CNAS – Cartus Network Affinity Specialist - Cartus is the largest relocation company
CNMS – Cartus Marketing Specialist- Cartus is the global leader of relocation services
USAA Mover's Advantage Preferred Agent
Certified in the “Art of Negotiating”
Member, Town of Clifton Park Trails Sub-Committee
Member, Professional Standards Committee, Greater Capital Region Association of Realtors
Former Chairman, Education Committee, Greater Capital Region Association of Realtors
Former Advisory Committee Member for Sales and Relocation
Bachelor of Arts Degree, College of St. Rose, Cum Laude
Saratoga County Resident and Homeowner
Supporter, St. Jude Children's Hospital
Supporter, Toys for Tots
Active Member, Southern Saratoga YMCA
It is my goal to provide your home with outstanding service. I use a professional photographer to capture stills and do the virtual tour. References are always provided upon request.
I LOVE ADVERTISING!
I love the Super Bowl. I really don't have a favorite team anymore as I get attached to players but I truly love the ads! How about you? My favorite ad is the Budweiser ad not for the beer but the Clydesdales. How can you not love those horses?
Everyone has an opiniton about advertising. They are all over the internet, facebook and twitter. Unless you DVR your favorite programs so you can by-pass every ad, it is hard not to see them. Many people are "sold" based on an ad or based upon the person selling the ad.
I take advertising very seriously when I list your home. I use a professional photographer for all of my properties including vacant homes. He even does my virtual tours. In addition, I have taken courses to learn which words attract buyers to your home and what will drive more internet traffic. More looks, more previews and more showings will result in a quicker sale for you.
Your home is your single biggest investment. It also becomes mine. Your home is a reflection of my work. How I stage it, how I set the music and photos to the tour and the words I use to describe it will either result in someone looking at it online or passing it by. I cannot afford the pass-bys and I am sure neither can you!
I am sure you have browsed the internet looking at homes. Who hasn't? Your dream home or your vacation home or some Hollywood star's home. How about the home you can't see because too many trees are in the way? Ever wonder why agents take pictures of toilets? I wonder also. Wonder why they ignore certain rooms? I can explain those reasons to you when we meet.
Thinking of selling? Give me a call or text me to set up an appointment. I will personally show you why my homes sell and quickly. References are always provided! I can be reached at 518-225-6971.
I STAGE HOMES
Staging and real estate go hand in hand. When an accredited course was offered in the Capital District by one of the most outstanding stagers in America, I signed up immediately. One of the first things I learned in the course was this: hard to sell a home that you cannot see. Make sure a big tree, shrubs or an RV is not blocking buyers from seeing the front of your home. Spring is slowly making an entrance and soon we will be moving up the clocks. More daylight hours and an increase in buyer traffic to homes that are on the market.
Begin your staging with the outside! Think of every season as a holiday. Find a lovely wreath to adorn your entryway or front door. My favorite sites are Pinterest or Better Homes and Gardens. They offer DIY ideas or great places to purchase. Keep your home fresh and bright but odor and dampness free. Keep it well lit inside and outside. Fresh flowers like tulips or pretty white carnations look lovely on your table and festive any time of year.
Not everyone has the money or is willing to invest the time into staging a home. Can a vacant home look beautiful and sell quickly? Many professional stagers would say "no" but as a realtor who also stages many of her listings, I disagree. I invite you to take a look at one of my listings that sold very quickly. Located in the City of Schenectady, the homeowers had moved out. While they lived there they had updated the kitchen, baths, flooring and painted the outside. We decided that removing wallpaper and painting would make the home more inviting. Sheer curtains offered privacy and at the same time blocked the power lines you could see from the windows. This is just one of the pictures and every vacant room was just as attractive!
We all have reasons why our home may have not sold the first time we tried or why we just don't want to put the work into selling it now. So much of what you can do is inexpensive. Cleaning and de-cluttering is free! Painting is probably the least expensive task and it reaps the biggest rewards. New carpeting to replace stained and worn carpet can be purchased for a discount. Organize closets and pantries. Add a few new light fixtures.
When you do an Open House play some music. Today I am listening to Jeffery Austin, Jealous. How about you? Click the Youtube video below and enjoy!
Your home does not have to be less than 10 years old to be beautiful. Young buyers are also purchasing "resale" in addition to new construction. Take a look at one of my listings that sold the first time the buyers looked at it at the Open House. A few updates and tastefully staged by the homeowner, professionally cleaned so it would sparkle and the sale went very smoothly for a fabulous price!
I love to stage homes and then sell them. All of my listings are professionally photographed!! If I can help you, I am only a phone call away. My cell is 518-225-6971. I am confident 2016 will be a great year!
HOME OWNERSHIP MATTERS!
Do you have to take continuing education for your job? Most realtors are required to do that however, there is an exception. You are exempt if you have your broker's license and have 15 years of consecutive real estate experience. Although I am exempt, I really still enjoy learning so I continue to take courses.
One of the courses that I really enjoyed focused on for sale by owners. These are sellers who choose to go it alone without the services of a professional realtor. Most sellers who choose to do this have never done it before and often only do it once.
I don't know about you but speaking for myself, I love my job. I believe that I am really good at selling homes. I believe I am excellent at representing both buyers and sellers. I do it full-time every day including weekends and have lived through up and down markets. I have my broker's license, security clearance to work with relocating families, networks set up to recommend lenders, attorneys and vendors if problems should arise in a home. I know so many realtors in this area and believe that communication and networking is the key to making sure the transaction stays together.
Your home is most often your single largest investment. If it isn't your largest, than it certainly ranks second. So, when it comes time to sell it, why would you even think about doing it yourself? Ask yourself this question: Would you trust your neighbor who might be a pharmacist, a bank teller, a school teacher, a hair stylist, a personal trainer, a medical technician, a doctor or a student to sell your home? What if he or she told you that they had once successfully sold their own home? Seriously ask yourself that question. Basically that is what you are doing when you sell your own home. According to the National Association of Realtors (NAR) only about 1 per cent of homes are sold by for sale by owners. Is there a success story now and then? Absolutely I am sure there is but I sure would not want to take that chance if I was serious about selling and not just "testing the waters."
Real estate is a business. It involves money and people's lives. I take it seriously every day. The majority of my business is repeat and referral which is the highest compliment. If you are thinking of selling your home on your own, please give me the opportunity to just speak with you. I would welcome the opportunity to share my marketing plan and success platform with you. There is no obligation and no cost. Learning helps everyone including me!
Please call my cell at 518-225-6971. Finally, don't ever forget the value of a home.
MONTHLY TIP - QUALIFYING FOR A MORTGAGE
Thinking of a home purchase? Have you been on the internet to qualify yourself? We are becoming a society of DIY. Crafts, home repair projects, tutoring our children, designing a fitness route, selling our home and personal items and figuring out how much of a mortgage we can afford. The list goes on!
There are many professionals that I admire. I can't imagine managing a plant no less in Canada that my youngest son does. I could not even think about supervising engineers, creating bids and traveling throughout the country putting my chemical engineering skills to work as my eldest son does. I have no degree in Chemical Engineering nor a degree in Operations Management. I leave the professional photography to those that have that gift and skill although I have a fabulous Canon and shoot photos for enjoyment. All my listings are done by a professional photographer.
Do I do my own hair? Yes but never for special occasions. I never cut or color it myself. My stylist is phenomenal and studies in NYC. To me, she is the best! Roof replacement, interior painting, landscaping...I want a nice job done and I work hard to find a very qualified person.
Before you can submit an offer on a property, the seller and agent need to see a prequalification or pre-approval letter. Why not get that immediately so you know how much you can afford and if you feel comfortable at that price. Your credit check will be run which affects your score as well as your monthly debt.
I have a few wonderfully professional, full-time mortgage representatives that I recommend. Please give me a call if I can help you so you are in the best position to buy a home.
WHY WE ARE SPECIAL
Coldwell Banker Prime Properties has a wonderful marketing tool. It is called "SmartHome." So what's that you ask? Great question! A text number and QR code is assigned to every listing taken by a Coldwell Banker Prime Property agent. When a buyer texts or scans for information on the that property, they will receive information 24/7. The first text will supply the basic information such as number of bedrooms, baths and price. The second text will give a link to our mobile website so they can view more information and contact the agent directly. The text can be saved to view at a later time. Fabulous benefits for the seller also. Give me a call before you list and I will be happy to share that information with you personally! Here is what my sign looks like. Please call me before you put a sign on your lawn! Dede 518-2225 ......
THE REAL ESTATE LANDSCAPE OF 2016
Like many of you, I am a homeowner. For the past 25 years, I have been successfully representing sellers and buyers in the Capital Region as they take on the American dream and most often their biggest investment....home ownership!
What does the landscape look like for 2016? Januay sales were up from last year. Interest rates contrary to what folks thought, have remained low. Excellent news for buyers and homeowners looking to re-finance. The Spring Market believe it or not has already begun. Open Houses are busy and unfortunately, inventory is low. Sellers are waiting to put their homes on the market for a few reasons. Hoping for nicer weather and hoping to see a home they can purchase!
The millenniums, those born between 1976 and 1996 are anxious to get out of their apartments and their parent's basements and realize home ownership and hopefully a tax benefit. This may be their year. If you are a seller, list quickly before your competition and before the rates rise and affect the first time buyer. Millennims are busy and expect a home to show well with minimum work to be done. I would encourage you to apply some fresh paint; change some dated light fixtures and expose hardwood floors if you have them.
This should be a stable year if the stock market picks up some steam. January and February was not kind to investors. Second homes, vacation homes will pay the price for this. This is a presidential year and so far it sure has been an interesting one. Time will tell who the nominees will be and the impact they will have on housing.
DEDE'S PROFESSIONAL INVOLVEMENT
Education has always been very important to me. As a college graduate, I feel it is critical in today's world to take continuing education and stay actively involved in one's profession.
I served as a Director for the New York State Association of Realtors and continue to stay actively involved by attending the statewide meetings. I support our Political Action Committee as we endorse:
A balanced budget
Lower property taxes
An end to high closing cost fees
On a local level, I volunteer my time to the Professional Standards Committee which ensures that all Realtors follow the Code of Ethics of the National Association of Realtors. I also served on the Technology Committee.
I have served as a past Chairman of the Education and Member Services Committee of the Greater Capital Association of Realtors. We met many times during the year to select courses to offer the membership and were also responsible for the yearly trade show. The trade show features national speakers and educational seminars. Money raised from our silent auction benefited local charities.
I was a member of the Sales Advisory Committee for Coldwell Banker Prime Properties. I was also on the Relocation Advisory Committee offering input regarding customers and clients transitioning to and from our area.
I am an active supporter of St. Jude Children's Hospital for children fighting cancer. Please click the picture below to learn more about this wonderful organization and contribute to this worthy cause! No child should have cancer.
Coldwell Banker Prime Properties is a strong supporter of TOYS FOR TOTS. We look to you, our neighbors, our clients past and present, our friends and relatives to help us every year to support this great cause. Won't you make it your goal to stop by one of our offices and drop off a toy or more for a needy child? I would be glad to pick it up from you or come to my Clifton Park Office at 1754 Route 9. Thank you so very much!
Proud to say that I joined the Trails subcommittee about a year ago. We meet monthly to ensure that walking paths and trails are designed throughout the town as new construction and projects are submitted. Just learning the ropes but what a wonderful group of volunteers who truly care about the town in which we reside...leaving green space, safe space and generations to come a place to walk and bike and ultimately connect the town!
Led by volunteer Dan Hartnett, a young Shenendehowa and Russell Sage grad, this young man consistently puts his town first attending town board and planning meetings. He has the pulse of Clifton Park is his heart at all times and truly cares about the safety of all us!