The Idea that Created NIKE
by Doug Hall/Jump Start Your Brain
Back in the early 70's, University of Oregon track coach Bill Bowerman was searching for a design for a new kind of track shoe for his star runners. Legend has it that one morning, while he was mulling ideas for a high-performance sole, his wife served him a plate of waffles for breakfast.
Suddenly, he envisioned a slab of rubber pressed in a waffle iron!
This was the creation of the famous waffle-pattern sole, which in turn became the initial spark for the world's greatest sports footwear and apparel corporation - - NIKE.
To this day, Mrs. Bowerman's rubberized waffle iron is displayed prominently at the Nike Town super-store/museum in Chicago.
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