Locally owned. Nationally backed. Built for Upstate New York.

About Coldwell Banker Prime Properties

For over 38 years, Coldwell Banker Prime Properties has set the standard for real estate professionalism across Upstate New York—with the market reach, technology, and people to help buyers and sellers move with confidence.

Founded in 1986
Locally Owned & Independently Operated
Coldwell Banker National Support
10 MLS Exposure

Real Estate Excellence Across New York State

Founded in 1986 by Kenneth M. Raymond and R. James Long, and later led by RJ Long starting in 2015, Coldwell Banker Prime Properties has grown into one of the most recognized and trusted brokerages in the state.

As a locally managed and independently owned brokerage, we are strongly supported by Coldwell Banker National. Our reach spans 10 MLS sites, giving our listings exceptional visibility and helping sellers reach more buyers—faster.

In 2017, we expanded further by acquiring Coldwell Banker Timberland Properties in the Catskills, adding decades of regional expertise and strengthening our ability to serve clients throughout Upstate New York.

Buying or selling in Upstate New York? You’ll get local market knowledge, stronger exposure, and a team built to guide you from strategy to closing.

Our Service Area

Explore the areas we serve across Upstate New York.

Coldwell Banker Prime Properties service area in Upstate New York

What Sets Us Apart

Our approach is built on service, strategy, technology, trust, and community—delivered by professionals who take your move seriously.

Achieve excellence in customer service

Excellence in Customer Service

Service excellence is more than a goal—it’s how we operate. Our dedicated Associates deliver premium service at every step, creating a real estate experience that feels clear, supported, and professional.

Execute a marketing strategy that will sell your home

Marketing That Sells Homes

We meet buyers where they are—at the property, on a computer, or on a smartphone. Our marketing strategy is designed for modern search behavior, helping listings stand out and convert attention into showings and offers.

More than one technological step ahead

Technology That Keeps You Ahead

We continuously evaluate and implement tools that improve the client experience—so our agents have the systems, insights, and resources to deliver stronger results in an evolving market.

Most trusted name in real estate

A Trusted Name in Real Estate

Backed by Coldwell Banker—one of the world’s most recognized real estate brands—our clients benefit from credibility, reach, and a support network that extends far beyond local markets.

Part of the community

Rooted in the Community

We invest time and energy where we live and work—supporting organizations like Habitat for Humanity, Toys for Tots, local food pantries, children’s hospitals, and more. Community isn’t a slogan here—it’s part of our culture.

Comprehensive agent training

Industry-Leading Agent Training

Our agents have ongoing access to top-rated training—whether they’re launching their career, sharpening negotiation skills, or mastering new technology. Better training means better guidance for buyers and sellers.

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